Your academic expertise deserves greater recognition.

You have built the expertise. We build the strategy, presence and esteem around it.

Scholar Influence helps academics strengthen their professional positioning, visibility, recognition and standing within academia and beyond.

We combine personal brand strategy, academic positioning, digital presence and thought leadership to create a professional identity that reflects your expertise, realises your ambitions and potential. 

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Academic expertise doesn't automatically create visibility

A substantial body of research can take decades to build. Yet the professional identity surrounding it is often fragmented across university staff pages, publication databases, conference biographies, academic profiles and social media platforms.

The significance of a scholar's expertise may not be immediately clear — even to potential collaborators and institutions within academia, and particularly to audiences beyond it.

Scholar Influence brings that professional identity together.

We clarify what you want to be known for and translate your expertise and achievements into clear positioning, messaging and professional digital presence. 

The objective is not visibility for visibility's sake. It is greater recognition for the work you have already done and stronger foundations and esteem for where you want it to take you next.

Building academic recognition and esteem

Scholar Influence is first and foremost about strengthening the professional standing of scholars.

Depending on your career stage and ambitions, that might mean greater international recognition within your discipline, stronger visibility and discoverability for your research, new collaborations or invitations, or a clearer profile for the next stage of your academic career.

It can also open opportunities for the employment of expertise with community, government, industry and media stakeholders. 

One strategy. Four connected areas.

01 | Scholar Influence Audit

Understand how you and your work are currently positioned, where your professional presence is strongest and where opportunities are being missed.

02 | Brand Strategy & Positioning

Define what you want to be known for, the audiences that matter and how to communicate your expertise clearly.

03 | Digital Presence & Authority

Strengthen how you present that expertise across your personal website, social media, publications and relevant academic and professional platforms.

04 | Thought Leadership & Visibility

Build a digital presence that expands your reach with academic, professional and public audiences that matter.

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For academics ready to extend their influence 

Scholar Influence works primarily with academics who have developed substantive expertise, research and professional credibility.

You may be an established or mid-career academic building international recognition, interested in strengthening your standing within your fields of expertise, a research leader seeking greater visibility for your work, or aiming to exploit opportunities beyond academia.

We also work selectively with ambitious early-career academics who are developing a clearer understanding of their expertise and want to establish their positioning, visibility and reputation more deliberately.

What matters is more than your present title. It is that you have expertise worth recognising and that it deserves greater visibility.

Strategy before visibility

We don't start by redesigning your LinkedIn profile or building a website.

We start with three questions:

• What do you want to be known for?

• Who needs to know about you and your work?

• What do you want that recognition to make possible?

Those answers determine what follows: your positioning, messaging, professional identity, digital presence and thought-leadership strategy. 

The result is a connected and coherent strategy in which each element reinforces the others rather than a collection of fragmented and poorly defined profiles.

Scholar Influence was founded by Alexandra Lees, drawing on over two decades of experience spanning brand strategy, consultancy, academia, entrepreneurship and building international digital audiences.

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Ready to make your expertise more visible and influential?